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The Use of Social Media for Marketing in the Automotive Industry

The way of communicating today has greatly changed. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.

The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. The most used social media sites in businesses are facebook , twitter, YouTube and instagram so it is important to make an account in these sites. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. You can also receive feedback regarding your business. If customers are saying negative things, then you have the chance to respond and clarify.

Automotive social media is now being used by many popular brands. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.

Their social media campaigns have led a lot of people to watch their YouTube videos, read twitter messages and check out their latest brand through instaram photos and people have asked to be included in their notifications and updates. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.

Many auto dealerships use twitter to make their announcements, advertisements, trivia, sales and discounts for their customers. Twitter and other social media sites are not being used by popular brand dealerships in order to let people know about their new model releases. There are even brands that hold contests for customers or potential ones in order to promote and publicize their latest models and they actually give out this particular model as the prize to the contest winner. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. This strategy uses automotive social media to attract many customer.

facebook provides any business to start their own fan page and build it up in your local community to get enough likes to be known to your customers. People will be interested in your advertisements and promotions if you post a lot of pictures and posts.

another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. Videos are posted free in YouTube and the reason why it is less expensive compared to TV and radio advertising. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.

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