SMS Marketing The Latest Advancement In Marketing Strategy
There is a mobile in almost every single pocket.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. One of the most effective forms of marketing is SMS marketing, but what exactly does this involve and what advantages does it have over other marketing techniques? This article explores the subject and the benefits it can offer businesses.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.Therefore as SMS is a spam free communication system, there is less chance of disturbing your customer and losing your message without the knowledge of your customer.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.Immediate contact with customers is necessary for the retail industry for sending out promotions, offers or details of special events at local stores. Imparting this information to the customer within minutes ensures that the customer knows about the promotion from the very start and it allows for more time for details to spread via word of mouth. SMS messaging can also be highly targeted especially as bulk messaging systems allow for the easy uploading of address books and contact lists and this allows business to specifically select the recipients of each message.Furthermore, time scheduling can be introduced into an SMS API thereby facilitating the automated sending of messages.Many retail businesses gain a good portion of their business online via their own websites.Mobile phones are virtually ubiquitous among consumers in today’s marketplace, especially in wealthy, developed countries.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.